Teatro Micaelense

This graphic design project was developed as entry for a competition whose goal was to get proposals for the new logo of the Teatro Micaelense (a theatre and cultural centre on São Miguel, one of the Azores islands)

Getting inspired by the culture and buildings of São Miguel and the Azores, I decided to create a logo which represents the uniqueness, dinamics and interculturality of the space and brand of the Teatro Micaelense.

It's unique due to the combination of three components in the same space: a theatre, a cultural centre and a congress centre. These components are represented in the logo through the three "legs" of the letter "m".

It's dinamic due to the varietey of shows and events they offer. This is represented by the modular element (square) that influences all the visual communication of the created brand.

It's intercultural due to the work and collaboration with organizations and artists from all around the world. The colors of the logo are inspired by the flag of the Azores islands representing the cultural origin of the Teatro Micaelense.

Some quick applications of the logo and ideas for the visual identity applied on 

different mediums.